Goal
A newcomer to the outdoor industry, Adidas Outdoor is pushing their athletes through online viral branding. Andy Raether, who after many years of sitting in the limelight as one of the United States' top sport climbers, has now taken on the difficult and time-consuming role of route developer.


Result
Creating a 5 minute web-ready video, we filmed Andy in his new hometown, Las Vegas, NV, where he's hard at work developing the cliffs of Mt. Potosi. You can see the finished product now up on iCLIMB.com.

Goal
Mountain Hardwear wanted to showcase their Fall 2011 clothing line by following four of their top climbing athletes in the new gear on a bouldering trip in Ticino, Switzerland.


Result
Four profile videos featuring athletes Ethan Pringle, Liv Sansoz, Matt Wilder, and Loic Gaidioz, for the Mountain Hardwear website. These videos create a greater sense of connection and utility between the the viewer and the product. Much more effective than static photos, by seeing the products in action potential buyers can buy with more confidence.

Goal
A multi-pronged marketing approach, Club W wanted to create video content that would help them compete against a slew of low-cost options in an already saturated market. Not only did they want video advertising to promote memberships, but also a resource database for their members, with in-depth information about each individual wine.


Result
A web-ready conversion video conveying the value and convenience of membership, including interviews with local winemakers and sommeliers. And we currently create monthly wine profiles, with tasting notes and suggested food pairings from the masters.

The Pikes Peak Ascent and Pikes Peak Marathon 2011


Goal
For the second year in a row, race coordinator Ron Ilgen contacted us with the task of documenting this year's running of the Pikes Peak Ascent and Marathon. The commemorative DVD is not only sold to the public but also used as valuable promotion for the Triple Crown of Running organization.


Result
The team at Chuck Fryberger Films wrote a treatment for a 20-minute documentary, focusing on broad-scope event coverage. This year our client had a lofty request - to include every participant. In order to achieve this goal, we coordinated a team of HD cameramen and arranged for them to be poised at crucial points along the trail. Capturing the unique challenges of the event, and the characters involved, we delivered fully functioning, shrink-wrapped and retail-ready DVD's to the client within 3 weeks.

Goal
The client approached us with a new fragrance inspired by clean, fresh scents from nature. We envisioned a pristine mountain setting, with a silent figure interacting with the environment, as she explores her surroundings. This advertisement was created for web and TV broadcast, as well as playback on in-store displays. The project also resulted in several print-ready images pulled from video footage for creation of other marketing collateral in the campaign.


Result
This project is currently airing in test markets and is scheduled for world-wide use in 2011.

Goal
In co-operation with Denver-based advertising firm Rabble and Rouser, we wanted to illustrate the awkward lengths a parent will go to in a public restroom to keep their kids safe from infection. This sets up the true message of the commercial: immunization is the easiest and most effective way to protect children from a host of diseases.


Result
With the client on a limited budget and requesting a very short turn-around for delivery, we knew this would be a challenge...oh, and the star of the commercial is under the age of two. We quickly developed the shot list, scheduled the shoot, filmed the spot, and provided a final cut to the client on schedule and under budget.

Goal
Swedish hardwood floor maker Bona Kemi was in need of an updated video for their new hardwood floor cleaning mop. They enlisted our friends at Deviant Multimedia in New York to help them produce a compelling 60 second direct-response TV ad to air nationally.


Result
Deviant worked with us to secure a suitable location, cast local talent, and supervise all technical aspects of the shoot, from lighting to sound to camera. Director Bret Koehler remained in Denver after the shoot as the commercial was edited in our HD editing facilities. Since the original edition of the commercial, we have re-worked and re-branded the commercial over a dozen times for various markets and retail partners, delivering broadcast-ready masters in a variety of formats for various uses.

The Pikes Peak Ascent and Pikes Peak Marathon 2010

Goal
The Pikes Peak Ascent and Pikes Peak Marathon are considered, in the running world, to be 'America's Ultimate Challenge'. In order to document the 2010 events, race director Ron Ilgen contacted us with the daunting task of filming both races for a commemorative DVD, which would be sold to the public and used to promote future races.


Result
The team at Chuck Fryberger Films wrote a treatment for a 26-minute documentary, focusing on event history, the unique characters involved, and coverage of the 2010 races. We coordinated a team of HD cameramen and arranged for them to be poised at crucial points along the trail for the most memorable moments. We were able to capture the spirit of the events, all while documenting the incredible achievements of individuals such as Matthew Carpenter, who won the marathon for a remarkable eleventh time. We delivered fully functioning, shrink-wrapped and retail-ready DVD's to the client within 3 weeks of the race.

Goal
Boulder-based Eldo Walls needed some original content for their viral platforms, and they wanted to brand their company as being a company of climbers...real climbers.


Result
We developed a series of funny videos which could all be shot quickly and without leaving the Eldo office and workshop. These no-nonsense videos are an eye-catching and comical way to communicate a serious message about this quality-oriented company.

Goal
prAna has one of the best athlete teams in the world of climbing... but no one can see them when they are off exploring new climbs. The goal of this project was to bring the amazing talents of Paul Robinson into the spotlight in a fast-paced and viral-friendly video.


Result
60,000 views later, the video continues getting more and more views each day. Compared to the circulation of a core magazine, this represents about a 2X greater viewership than a print ad, and of course each impression is 3 minutes long...something print ads can't touch. PrAna saw tremendous value in the video, and has since partnered with us on several other branding projects.